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Ameet Parekh

Our Strategy Director, akin to Sherlock Holmes, crafts masterful strategies with unmatched analytical precision. The Analytics Guardian, vigilant as Batman, delves deep into data to optimise every campaign. Yoda’s wisdom inspires our Consumer Insights Specialist to forge deep connections with audiences, while Iron Man’s inventiveness drives our Automation Chief to keep us on the technological forefront.

Industry: Business Training & Coaching
Product/Services: Offers various programs and training to business owners online

Solution

Category

Medical Device Distribution

Error

Strategy

Developed a strategic plan for leveraging social media to multiply brand presence and acquaintance across targeted regions.

Idea

Action Taken

  • Create relevant and engaging content buckets

  • Contextual content to drive interactions and high engagements

Improvement

Results 

  • In the first 60 days -

  • 244% Growth in Social Media profile visits

  • 40% Growth in Impressions

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Objective

  • Generate sales for their online business course business scale-up workshop targeting SME’s and MSME’s.

Strategy

  • Utilise Meta & Google Ads to reach SME and MSME business owners to showcase engaging ads hitting pain points and aspirations-based lines of communication.

Action Taken

  • Mapped various affinity and in-market interest.
  • Mapped various business portals and business marketplace signals.
  • Leveraged existing clientele to reach the target audience.

Result

  • 3000+ Paid Leads Monthly Generated.
  • 1200+ Training Clients Acquired.
  • 500+ Coaching Clients Acquired.

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